PURPOSE

Canadian Tire has launched the Spring catalog “The Wow Guide” which combines both print and digital experience. By downloading the Canadian Tire app on a mobile / tablet device, the user can scan the print catalog and view product info, videos, and extra content on their mobile / tablet.

ROLE

My role in the project was to design the user interface for the app scanning functionality. In order to support the launch of ‘The WOW Guide’,  I’ve also designed the takeover of the home page of the Canadian Tire website.

HOW IT WORKS

The user will need to download the Canadian Tire app and then launch the scanning functionality. Once the user has placed their phone on top of the physical catalog, it will then recognize which page the user is on and shows more info about the products on the page via augmented reality.