Dairycraft: Minecraft Education (NFA)

Dairycraft is an online learning resource available for Minecraft: Education Edition from Dairy Farmers of Ontario. It’s designed to bring core concepts from the Ontario curriculum to life.

Snap AR Lens: Recipe Helper

Users can scan a code on their mini waffle maker, and it launches different recipe instructions via augmented reality on Snapchat.

Snap AR Lens: FunHouse

A scavenger hunt and puzzle for Snap’s marketing presentation to showcase their AR capability. Users are given different riddles which they will need to solve within the AR Lens in Snapchat.

Snap AR Lens: Summer Holiday

An AR Lens created for Snapchat to showcase the different reasons to use Augmented Reality for holiday season marketing during summer time.

Dairy Farmers of Ontario x Google Maps (NFA)

Dairy Farmers of Ontario has a billboard set up in the city and leverages Google Maps’ native functionality for a special digital activation.

Ancestry: Your DNA Story

Ancestry wants to create a social first campaign that helps the audience to learn about the product through an interactive experience.


Sherwood is launching their first Rekker M90 hockey sticks on social media, and wants to be Gen Z’s top of mind when it comes to hockey equipment.

Cadillac XT4 Installation

Cadillac is to launch their first-ever 2019 XT4 which an interactive and immersive installation is developed to help consumers to experience the vehicle.

Ford VR Animation (GTB)

Continuing the transformation scene from the first Changing the Way We Move spot, this Virutal Reality animation takes the user onto a journey that shows how different types of Ford’s innovation are helping the way we move freely.

Ford: Changing The way We Move Campaign (GTB)

Helping Ford to launch new a high-budget campaign to tell the story of ingenious solutions for better mobility and movement.

Jeep: WebVR Experience

A WebVR experience that allows the audience to experience the Jeep Trackhawk to build awareness and excitement before launch.

Jeep: Interactive Experience (Sapient)

Jeep has launched a My Jeep Story year-long campaign that asked fans to submit their own Jeep stories to be featured on their site. A new interactive experience to showcase the stories and Jeep community.

Hologram Experience

(Canadian Tire)

Using Hologram technology to showcase different products from Canadian Tire to help customers with product selection and awareness.

Google Fitness: Mobile App & Digital Leaderboard

A concept design which a user signs in through a mobile app to join a fitness class leaderboard that generates real-time performance data (e.g. distance, calories burned, repetitions).

AR Experience: The Wow Guide (Canadian Tire)

Canadian Tire has launched ‘The WOW Guide’, a printed catalog that allows users to scan pages with the CT app to view more content & product information via augmented reality.

Instore Digital experience
(Canadian Tire)

Canadian Tire has built their largest store in South Edmonton Common, Edmonton. The store uses more than 100 interactive digital screens to help and inspire customers with their shopping experience. My role was the design lead for the overall artistic direction for the interactive digital screens – such as look & feel, interaction, and animation. 

AstraZeneca Frontline Health

An online photography exhibition that emphasizes the importance of health care for all individuals. My role was the design lead for the overall artistic direction and design. 

Canadian Tire:
Digital How-To

A useful step-by-step how-to guide for users to follow and learn about the different products/tools needed for the job done.

Canadian Tire: The Wow Guide Site

A campaign focus site design to promote the new WOW Digital Catalogue and for users to explore the catalog to generate more engagement.