The Wow Guide Site

Canadian Tire


The Wow Guide is a new product catalog created by Canadian Tire 3 times a year. Canadian Tire wants to promote the digital version of the catalog on their website and show a glimpse of the featured products.


By utilizing the existing design system of the Wow Guide and Canadian Tire branding, it was important to maintain design consistency from the catalog to the website.


As the Senior Designer Lead, I ensured the design met the business objective, align with overall branding, and was developed/delivered in time for launch.