Jeep WebVR Experience
Sapient
THE ASK
- Support the reveal of the new Jeep vehicle to build awareness and buzz before launch
- Create a unique digital experience that speaks directly to the premium buyer
PATHWAYS
- Reveal and launch site
- Utilize digital technologies to enhance a deeper level of prospect engagement
- Unique content ideas that exemplify the features and benefits
- Leverage the buzz from the press to amplify the digital experience
ROLE
- As an art director, I conceptualize, design, prototype and pitch ideas that answer to the business objective and ask
- Collaborate closely with business analysts, technologists, developers and project managers to ensure the best delivery and result
IDEA & INSIGHT
It is the individual moments when one can actually utilize the vehicle’s performance that makes one realize how impactful and powerful driving a vehicle like this really is.
It’s in these moments that your senses combine to create a singular instance of pure bliss. The power is always there for you. Whether it’s at a red light or tooling down the freeway, the new Jeep is there to satisfy your primal needs.
TEASER PHASE
360˚ Light & Sound Painting
- Emulate the mind-blowing power of the new Jeep by allowing the user to submerge themselves into the powerful moments of performance.
- The viewer can create trails of light and sound within a 360˚ environment to immerse themselves in the vehicle performance
- The user can share a snapshot / 360 video of their current view
- This experience would also be compatible in VR mode (using any mobile VR headsets)
MOBILE
The experience can also be viewed and interacted on mobile.
VIRTUAL REALITY
360˚ Light & Sound Painting
An example of the VR environment where the user can create their own light trails. This is also available to view in a VR headset.